The months have hopped by so quickly and I can’t quite believe NYFW has arrived! The first brand I’m looking at is one of my personal favourites, Longchamp. Celebrating its 70th anniversary with a first-ever appearance on New York’s runway, I was ready for Longchamp to bring it on.
Oh bring it on they did, but not in a good way. Lots of swishy fringe was brought and to be frank, I lost sight of its core customer -women looking for simple, practical and palatable designs.
That might be the point, though. In May, the French brand partnered with cool kid on the block, Kendall Jenner to help generate buzz around one of its newest debuts, the Amazone. The bag, with a simple belt buckle feature was a jumping off point for 70’s fringe, everywhere on the runway. Mix in snakeskin and fur, and it was indeed as if we stepped right in the Amazon jungle.
Shop Lonchamp bags at Nordstrom.
Photo credit: Gio Stiano for Nowfashion