It is simply not possible to be everything to everyone. Brands who try to do so often fail. Instead, defining your brand’s DNA and confidently knowing your brand’s core: that’s how successful businesses are built. Myriam Schaefer gets that fact. She does bags, and she does them exceptionally well.
Many may remember her most famous (or infamous, depending on your opinion) design, the Balenciaga Le Dix City bag that propelled the brand to the heights of fashion in the early 2000s. The lesson learned: a single bag can make a brand. That’s pretty powerful. True luxury is having a designer completely focused on making the best bags possible, which is exactly what Myriam does. She’s intent on making investment-caliber classics you’ll use for a lifetime and beyond. Yet she maintains a youthful exuberance in her approach, thanks to simple lines with strong details or impactful club stripes, as seen on bags like the Flag (available for $5,770 on thecorner.com). The result is impeccable Snobbiness. This is the bag designer you turn to when you don’t want to be like everyone else on Instagram. Myriam Schaefer is available on thecorner.com and Farfetch.