Before I get into the innovative products that I can’t wait to tell you about, I wanted to clear up a myth about eggs.
Contrary to popular belief, the cholesterol in the food you eat has virtually NO impact on the cholesterol level of your blood. It’s sugar and carbs that trigger production of bad cholesterol in your body, which means if you’re cutting back on egg yolks because of fears of cholesterol, you can now comfortably eat whole eggs! Personally, I try to eat my eggs with a 3-to-1 ration of whites to yolks because the bulk of calories are found in the yolk and I find I just need one yolk to boost satiety. Also, the bulk of health benefits, including protein, are found in egg whites; yolk does, however, contain choline, which is essential for the functioning of all cells, especially brain cells.
Now let’s get to the good stuff. I’m blown away by two recently launched products. First up, JUST Egg. The product comes in a jug-line bottle and it’s a PLANT-based (i.e. totally egg-free) non-GMO egg mix that works just as well in your morning omelette as it does in your French toast or schnitzel. The texture and color that mimics eggs is thanks to mung beans and turmeric and each serving has five grams of protein and just 45 calories. It is such a game-changing product for vegans. They just launched a few months ago but have already sold the equivalent of more than two million chicken eggs since September (in the U.S., Hong Kong, and Singapore). I wouldn’t be surprised if JUST Egg becomes the next Halo Top in terms of crazy success. The brand also makes other unique vegan products like mayo as well as a cookie dough you can eat raw because – you guessed it – it has no eggs. Run out and buy the cookie dough now….
The second innovative product to launch recently is Perfectly Peckish, and this one actually does have real eggs, but not your run-of-the-mill ones. The brand makes pre-packaged hard boiled eggs (each box has two) using only free-range, organic eggs which they pair with various crispy, crunchy dips (all gluten, dairy, and sugar-free – think Fried Rice a mix of green onion, quinoa, tamari, and carrot flakes). At first the thought of a pre-packaged egg sounded pretty gross to me, but these taste delicious and since I eat hard boiled eggs quite often it’s very convenience to have them ready-to-go (especially since it’s not that uncommon for me to under or over boil!). The dips also make them more filling. You can use Peckish as a standalone snack or I’ve also incorporated the dips/eggs into salads.