Are Susan Alexandra Beaded Bags Worth All the Hype On Instagram?

Please don’t mind me as I adjust my proverbial glasses;  I’m trying to evaluate Susan Alexandra’s bags without reflexively thinking yuck. For those of you busy with humdrum life,  the New York native has been scooping up loads of attention for her kitschy beaded bags which the designer also hand-makes.

At prima facie level, Alexandra’s dippy bag aesthetic is not going to be everyone’s cup of tea.  The vivid beads make up geometric patterns and friendly everyday shapes, working particular well as fruits and flowers. However, it was never going to be my cup of tea. Imagine my surprise on realising French style purveyors, Sabina Socol and Jeanne Damas flaunting their own Alexandra bags on Instagram. Was I too trigger happy with my reaction? Given the Instagram hype, I felt a deeper look was in order. 

Alexandra first popped up on my radar when I researched summer bag options for you guys a while ago. The delicacy of the threaded beads, which additionally doesn’t have any fabric lining, meant I didn’t think it would interest most of you. Plus, doesn’t it feel a bit childish?

Ironically, that childishness is probably at the heart of Alexandra’s bag appeal. I think Nylon Magazine summed it up best, observing that the activity of beading is evocative of our childhood crafting. I’m sure we can all relate to spending our Summer days beading away friendship bracelets and then gifting them to our closest and dearest friends. Or, some of us knew of a talented, dexterous friend who was really damn good with crafts while we somehow always managed to botch our project. 

The way I see it, Alexandra is that talented friend. She strung all three hundred and more of those beads together for YOU (the amount of beads that goes in each bag). Just because it’s a bit too Brady Bunch happy, doesn’t mean you don’t appreciate the labour of love.  And besides, colour has been shown to lift moods. For three figures, you too, can get some mood boosters below!


Clem Purse, $285.00

The Janie Bag, $315.00


Lisa Bag, $265.00



The Seltzer Bag, $265.00


Strawberry Bag, $289.00

Watermelon Jumbo bag, $320.00

Watermelon Dream Bag, $185.00


  1. CW
    August 22, 2018 / 12:13 pm


  2. tara
    October 26, 2018 / 6:19 pm

    this is just a stupid trend/ fashion victim city

  3. Paige
    June 7, 2019 / 10:49 pm

    I honestly think her pricing is insane. My friend has a bag of hers and I decided to take the Amazon fashion leap on a replica bag of hers and it’s the exact same bag. No one cares if she strung these together or not. This bag said made in China. I wouldn’t be surprised if that’s where she has hers made too.

    • Sam
      December 3, 2019 / 6:35 pm

      Susan Alexandra’s bags are made in New York

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