Swiss luxury brand Bally is long known for its fine leather craft of shoes and bags but do you know its romantic history? The story of Bally began with a simple token of love from a husband to his wife. It was in 1850 that Swiss manufacturer Carl Franz Bally was on a business trip looking for articles for his elastic and ribbon factory in Switzerland. On this trip, he carried with him a special request from his wife to bring her back a fashionable pair of boots – the only problem being he forgot to ask her size. So, what’s a man on a mission to do?! He decided to buy a full size run of 12 pairs of boots, to ensure his wife received a pair that fit perfectly; he placed the remaining shoes on display in his factory when he returned home. As the boots sold out and demand for more increased, Mr. Bally took the bold move to add shoe manufacturing to the existing company.
This humble (yet sweet!) beginning paved the way for a long history with women’s shoes and later bags, enriched with an expertise in luxury leather goods as time went on. 177 years later, Bally is better than ever. Long known as a brand synonymous with quiet luxury and timeless elegance, there is a new dynamic energy at the Swiss house. Though accessories are still the main focus, a limited collection of ready to wear is also gaining momentum with fashion’s most jaded crowd. Don’t believe me?! Walk by a Bally store near you and tell me you don’t want every damn thing in the window! I recently did with a celeb stylist friend, Logan Horne (he’s styled everyone from Katy Perry to Ashley Benson), who turned to me and said “you need all of that Bally, right now.”
And… he was right. I wanted not only the super cute bags but the whimsical (though limited) ready to wear. Bally is for that person who’s truly got a pulse on what’s cool, and who seems to be always on trend yet never trendy. A recent article in the New York Times titled “Is Bally More Interesting than Gucci” details exactly why we all need more Bally in our lives.
So, why the recent renewed interest in the brand? Bally has evolved its single Creative Director model to embrace a “creative collective” comprised of three Design Heads for shoes, accessories and ready to wear, and a Vice President Merchandising & Fashion Coordinator. The result- smartly designed bags with minimal hardware featuring Bally’s recognisable B Turn lock and hand stitched details including a chic saddle bag that I am obsessed with (below).
The Bally SADDLE in lightweight Buttero Lux calf leather takes a traditional saddle design with modern aesthetics. And it’s super functional to boot! With multiple useful pockets and compartments topped with a shimmer of rose gold clasp- it’s literally the perfect daytime bag.
Another bag I’ll be carrying on repeat is the SUZY- chain strap flap bags are nothing new, but this SUZY’s shape is precise in design and structure. Looking at the bag closely, you can tell it was well thought out with a woman’s daily needs in mind. Back pockets are usually uselessly small, but this one is large and will fit the plus sized phones we all love!
The most exciting new Bally bag of the season, however, is the B TURN bag with lightening bolts! That could have gone very differently, but having a team of designers ensure a check and balance of flashiness. The lightening bolts in contrasting silver leather trim is no flashy after thought. It actually serves a purpose and frames the bag beautifully. Punctuations of silver studs sprinkle each gusset, to be tucked in on days you wish to appear chicly restrained. Did I say how smart these bags are designed? Don’t believe me? Stop by a Bally boutique during your holiday shopping sprees and see for yourself!
All At Bally.com
Bally SUZY bag in peach ($1,395)
Bally SUZY bag in Ocean blue ($1,395)
Bally SADDLE bag with rose gold hardware available for pre-order ($995)
Bally B TURN Lightning Bolt bag in black ($1,495)