When Bag Snob Tina recommends something, we all pay attention! “Sweet Defeat makes M&Ms taste like bitter plastic (I think the candy shell might have plastic components!) and white wine taste like sour cat piss (don’t ask how I would know 🤣).” Right about now you’re probably dying to find out more about the product she’s raving about, which is exactly why I reached out to founder Arianne Perry. Here’s to hoping we all find it easier to say no to those extra servings of holiday pie this year…
What exactly is Sweet Defeat?
Sweet Defeat is the only clinically proven, natural lozenge that stops sugar cravings in seconds. It contains only five, plant-based ingredients: gymnema, zinc, sorbitol, mint, and spirulina.
What is Gymnema and how did we discover it?
Gymnema is a plant indigenous to Southeast Asia. The leaves of the plant have been used for centuries in Eastern medicine, but gymnema is relatively new to western markets – Sweet Defeat is the first to really develop and market it. It has been heavily studied by the scientific community because of its unique property: it temporarily blocks the sense of sweet taste. I was able to order an obscure gymnema tea online. When it arrived, I brewed two scoops in water in my kitchen after dinner. It tasted disgusting, but it WORKED! No more cravings, and I couldn’t taste my usual chocolate treat. The problem was that I didn’t want to use it again—I needed to find a way to make the gymnema taste good without losing the craving control and ability to suppress sweet taste.
Is it safe for everyone?
Gymnema is regulated by the FDA as a Dietary Supplement. It is considered safe under the Dietary Supplement Health and Education Act of 1994. Before we moved to commercialization, we hired a board-certified food safety firm to review the scientific literature and scan the global adverse event reporting databases. They found no known side effects.