David Yurman Fragrance: The Scent of Romance

Congratulations to Lisa C, Bonnie and Courtney!  Your stories were chosen as our winners.  Thank you to everyone who entered– each of your stories were delightful!dyfragrance.jpg

dytc.jpgOne does not merely meet David Yurman; one is enveloped in the resplendent energy he exudes the minute he casts his gaze on you.  He is seriously one of the most charismatic people I have ever met!  He won me over from the moment we sat down for the interview (I am also a sucker for guys who say they like my outfit- it’s nice when men appreciate fashion!).  We talked about everything under the sun; from family to his passion for work and his childhood in the Bronx– we took a stroll through nostalgia lane and evoked the scent of his life.  

David Yurman is clearly a man who adores his wife (and is doing his best to keep up with her!) and devoted to the company they founded together that will one day be passed down to his son, Evan.  I have no doubt the legacy of David Yurman will become one of the great American tales.  Read on to discover the luxurious world of David Yurman!  (I recorded the interview as to give you every little detail!) 

Left: David Yurman and Tina Craig.

dyprofile.jpgBeauty Snob Tina: What is the story behind the David Yurman fragrance?

David Yurman: You know, it was a natural creative extension, my wife and I both worked on it the way we work on our jewelry collection. Jewelry is about emotion, the stones, the metals, you fall in love with it. Fragrance is also about emotion; it’s about memories, it’s about sensuality. At first I didn’t realize the connection but they are amazingly similar. The conceptual part about the bottle– sculpting the bottle, drawing it, the technical side of faceting a stone pressed between the handblown crystal bottle finished in Italy. We worked with techinicians similar to our jewelry technicians. It was important to represent what we both liked (meaning my wife and I). We both tested 85 fragrance swatches, we came up with 10 we liked, 8 out of 10 were identical. What are the chances?

BST: Maybe it’s because you share so many of the same memories and these scents evoked parts of your life you shared fondly!

DY: (laughing) Yes, maybe that’s it! We’ve been married 36 years- there must be something to it. You know, we both grew up in the Bronx, that must have been it. We grew up with honeysuckle everywhere, it was not like it is today.

BST: How romantic! I love it! So tell me about the scent.

info-rose.jpgDY: The complexity of the fragrance is subtle. Mid notes are patchouli, and we actually added a soft musk, the floral scent is a very rare rose, called Bulgarian rose otto- and it’s wet. Usually the dried roses are used. And it finishes on a water lily, cassis, a light finish. First it’s strong, it brings you in but then it mellows.

BST: Has your wife’s been testing it out?

DY: Oh yes, she has for the last 6 months. It has to last for the day and it does, then it finishes off beautifully.

BST: You’ve been an iconic jeweler for over 25 years, why the foray into fragrance now?

DY: Again, it’s an extension of our jewelry line and it’s all an expression of emotion. It’s another way for us to express how we feel about our senses. There’s a lot to be said about taste and aesthetics, why we choose or not choose something. And we’ve come to a branding position, David Yurman is a name now. So now what else do we like?

BST: What else can the David Yurman woman expect from the brand? Maybe bags!?!? (switching to Bag Snob mode and looking hopeful)

DY: Well, we do have a line of eyewear, optic and sun- they’re done and ready for launch. It’s been a busy year for us. We were in Italy, we were looking at small leather products. I don’t know what we’re going to do with the bags.

BST: Oh- I have an idea! How about doing evening bags with David Yurman inspired jewels?!?! And maybe belts?

DY: You know, that’s an idea but we don’t have anything for certain. My wife, besides shoes, is fanatic about bags though so it’s something we’ll think about.

BST: If she loves bags, please tell her to read my other site, Bagsnob.com

DY: (Laughing) okay– I will. Bag Snob huh, I like that.

BST: Do you have a ritual before designing a new line?

DY: It’s constant, we design everyday. We have 5 or 6 design assistants who do research but mostly I come up with the initial concepts and we further develop them with my wife and the assistants. In fact I had 5 emails this morning about our Spring line, we’re in market now.  Designing is a constant part of my life.

BST: You started your career as a sculptor. Do you still have time for that?

DY: I changed from artist to jewelry designer, it’s another way for me to express my artistic creativity. So no, I no longer do any sculptures.

davidsybil.jpgBST: What about your Childhood dreams? Did you ever think you’d be where you are today?

DY: I had very little dreams. My wife had the big dreams. I had no idea all this would happen.

BST: Behind every successful man, right? A woman with big dreams? (giggling)

DY: Absolutely. She said “I want to have the House of Yurman” very early on. She is really the visionary, marketer, the force behind the brand if you will.

BST: Is she here today?

DY: No, unfortunately she is not.  We had an exhausting 15 day trip through Italy and it was just too much for her to come here for the event.

evayurman.jpgBST: Do you have any children?

DY: Yes, we have a son, Evan (beauty snob note,,, Evan is a hottie!).  He is in Asia right now, in China– we have a store in Hong Kong.  He’s presenting a new collection of watches.

BST: Tell me more about your childhood– what is your favorite childhood memory?

DY:  I had a sublevel tree house, it was underground.  I covered it up with all kinds of leaves and branches, my friend Tom Meade and I built a tree ditch in the field.

BST:  Ha- I like that– how fun, a ditch house instead of a tree house!

DY: Yes, that’s it- it was a ditch house! (laughing)  It was our secret little place, you couldn’t see where it was under the snow.  We knew where it was by tree markers, etc.

BST: A secret fort, I’ve always wanted one of those where no one can find me!

DY: Exactly, it was our secret fort and we’d spend hours in there waiting and looking for rabbits to catch. 

BST: What is your favorite past time?

DY: I ride Scooter

BST: You ride a scooter all over New York?

DY: (laughing) No, no, Scooter is a Quarter Horse!  His name is Mr. Scooter.  Let me see– what’s today?

BST: Wednesday.

DY: Okay, he’s in Bridgehampton today, tomorrow he gets moved to Connecticut and I stable him up and when I get back on Friday for the weekend I’ll take him out for a ride.  That’s how I relax.

BST: What do you prefer on a woman, flats or heels?

DY: At night, definitely heels.  During the day, because we’ve got to cover ground– flats!

BST: So she can keep up with you?

DY:  No, actually, (laughing) I try hard to keep up with my wife!  Especially when she’s out shopping, it’s not for the weak at heart, or the weak at leg!

BST: Have you ever shopped in Hong Kong?

DY: Absolutely, we love it.  We love Lane Crawford– they are so efficient, they have ear pieces and microphones to ask for sizes from the stockroom.

dypearls.jpgBST: I know!  I always expect some mission impossible type of girl to swoop down from the ceiling on a cable to with things from the back!

DY: Yeah, that wouldn’t surprise me a bit!!

BST: So where is your store in Hong Kong?

DY: It’s at IFC– Second level– great position.  We are very pleased with it. 

BST: I will make sure to let our Asian readers know!  So tell me, what book did you last read?

DY: My life with Dogs.  I read like 5 pages at night, reading relaxes me and puts me to sleep.

dyurmanbracelet.jpgBST: Okay, last question– what advice do you have for women who want to build a jewelry wardrobe? What key pieces does she need to start with?

DY: You know, jewelry is so individual and personal.  But if you mean right now, I think a statement necklace is a good place to start.  One that you can wrap around your neck, different ways to wear it.  Pick a piece that has multi-use. 

BST: Like your southsea pearl lariat!

DY: Yes, exactly.  But you can’t forget the bracelet- the big cuff or a bangle, that’s very verstaile. You know, you have ‘it’ bags, ‘it’ shoes but jewelry, jewelry is constant.  We never go out of style.  A beautiful piece of jewelry is always in style.

With that, we bid adieu but not before David asked his assistant to snap a photo of us on his blackberry so that he could send it to our friend Hamilton in New York.  What a fun afternoon!  I look forward to meeting his dynamic wife and have a round of shopping or two with her!

Buy David Yurman fragrance here— or run to the nearest Neiman Marcus to test for yourself.  I received a sample and it is a gorgeously rich scent that lingers all day and softens by the end of the day.  


  1. M
    September 19, 2008 / 3:28 pm

    Oh My Gosh T- what a great interview! Love David Yurman. Can’t wait to try the fragrance. Love loved reading this!

  2. Robyn
    September 19, 2008 / 4:18 pm

    how nice, a man who knows who the boss is!!! Fantastic read as always!

    Your hat is fabulous– who is it by?

  3. Beauty Snob Tina
    September 19, 2008 / 5:58 pm

    Hi Robyn, the hat is from Ralph Lauren, I have it in black, too. Am having a bit of obsession over it 🙂

  4. September 19, 2008 / 6:55 pm

    What a fantastic interview and gentleman as well.

    I have to say my favorite memory is when I was a very young girl I used to love to play dress up at my grandmother’s house. She was widowed young and in her day she and her husband used to attend beautiful parties and she’d have her furs and long dresses, etc. Mind you, this was a very small town, but she always knew how to do it up!

    She had beautiful jewel-like perfume bottles, but the one I always went for was her plain little glass bottle of Tabu powder perfume. I had my pick of many to try on with her gowns and makeup and jewelry, but the Tabu always reminded me of her in the present, which I cherished her dearly. She was a strong woman who taught me many things in life, and I’ll always remember her Tabu – I can smell it now, even though I haven’t put any on in over 35 years!

  5. Lesley
    September 19, 2008 / 6:56 pm

    Tina, you have THE best job in the world. really!! Great interview, sorta reminds me of my parents (except without the owning the business part).

  6. jackie
    September 19, 2008 / 8:42 pm


    What a wonderful interview. I love DY jewelry. It is absolutely timeless and you can build on it over time which is really nice. I read Bag Snob and now Beauty Snob just about everyday but have never commented.

    My favorite fragrance memory is of my mother wearing Charles of the Ritz perfume. My mother was recently divorced and worked an extra part time job a couple nights a week. I can remember her coming home one night after working at Pomeroy’s Dept. store and running up to her to give her a big hug. It was winter and I remember she was cold and smelled wonderful. I can still remember the smell and it reminds me of that time when I was a child and she kept me safe and very loved.

  7. Sandra
    September 19, 2008 / 8:45 pm

    Oh gosh David Yurman is just so sweet! Great interview 🙂

    The strongest memories linked with scent I have are memories with my ex-boyfriend but also best friend. He would always wear Hugo Boss Pure cologne and it always smelled amazing on him mixed with his natural scent. He’s one of the most important people in my life and he has completely changed the way I looked at love. Everytime I smell Hugo Boss Pure I am reminded of him.

  8. Courtney H.
    September 19, 2008 / 9:57 pm

    My favorite scent memory is inspired by my mother. My mother has used many different perfumes over the years but her pillow always smelled the same. Its a sweet scent, its her “scent”. As a little girl i would always lie on her side of the bed and take in her scent. It made me feel safe and happy. I have lived away from home for many years now, but anytime i go home her scent brings me back to my childhood. For some reason it just makes me feel much closer to my mom again.



  9. Melissa M Stewart
    September 20, 2008 / 12:21 pm

    My strongest memory triggered by a scent/ fragrance is of Obsession perfume mixed with a light scent of second hand smoke. I realize this is not a very p.c. mix, but my best friend in the world wore Obsession and smoked when we first met in college. She is one of my personal heroes who brought out my social conscious and free spirit. It is a rare moment when I come across this scent mix, but when I do I smile feel both free and at peace. It is like my own personal reset button.

  10. Meredith
    September 20, 2008 / 1:40 pm

    What a great interview – I have long been a fan of David Yurman jewelry, so I am excited to try his new fragrance!

    My strongest scent memory is not a perfume, though. It is the smell of the air and the earth after a warm summer thunderstorm. Everything seems so fresh and energized and new…

    I’m a California girl, born and raised, and I live in a northern coastal town where it is fairly cool year-round, and we don’t usually have thunderstorms here. But as a teenager I would spend summers on the East Coast with my father. I don’t get to visit as often as I would like anymore, but when I do, all I have to do is step off the plane and smell the hot, humid air and it takes me back – but after a rain the memories are even stronger.

    Suddenly I am young and carefree – hanging out by the pool during the day, taking twilit walks and watching the fireflies in the evening, lying on my back in the grass and marvelling at the stars at night. Suddenly I am reading long engrossing novels, eating fresh barbecued corn on the cob and tasting my first sips of wine all over again. Suddenly the world is magical and there are infinite possibilities in front of me. Suddenly a part of myself that I have nearly forgotten is awakened again, and I’m reminded of the true power of scent.

  11. Candice
    September 20, 2008 / 2:09 pm

    My mother is from a small coastal city in GA. Her town also happens to have a paper factory, and if you have been in a town with a paper factory, you know it has this malodorous smell (which you get used to, almost immediately, I know it sounds weird, but it’s true). Anyway, my grandmother’s house sat in an area where you could smell the ocean water, the faint paper mill smell and a sweetness from her Japanese Plum Tree, which the family would ravage from time to time, as a group. We would all play in the yard, regardless of age, and “steal” plums from one another, and eat until we were stuffed and sticky. The smell is a complex one, and I know it is probably hard to imagine, but whenever I hit the city limits of her town, and catch that complex scent, it settles in my soul and I know I’m home.

  12. Tiffany
    September 20, 2008 / 2:48 pm

    This is going to seem so juvenile and silly! A scent memory that I remember as if it was yesterday was Cool Water & my first party in middle school. My parents were not fans of unchaperoned parties and I begged forever to go to the party of a guy in my class. My parents finally caved and I was on Cloud9. I was so green and had no idea how to dance so I just stood on the side of the garage. (Yes, the party was in the garage b/c his parents didn’t want us breaking their stuff!) I good bored and decided to walk to a friend’s house around the corner. As I was walking, a guy that I had a major crush on came out of nowhere and asked where I was going. I told him that I was going to see my friend b/c I didn’t want to go home and admit to my parents the party was a bust. He walked me to my friend’s house & before I rang the doorbell he said, you don’t want to spend time with me. Inside I was screaming “HELL YES” but I tried to remain calmed & just said “Sure”. We talked for a bit and then he made his move. The whole time,I could not believe he was this close to me. Once he finished slobbing me down (LOL), my shirt smelled like the whole bottle of Cool Water that he’d apparently bathed in. I rang the door bell at my friend’s house and he went back to the party. The rest of the night was a blare but I remember vowing to never wash that shirt or my lips again! I took me hours to fall asleep that night just thinking of how we would get married, what neighborhood we would move into, and what to name our kids. Nothing ever blossomed from it but it was one of the many memories I had in school.

  13. Bonnie
    September 20, 2008 / 3:09 pm

    I used to live right by the shore. There were jasmine blossoms throughout the whole neighborhood. Each day, I would come home and open my bedroom windows to let the breeze in, just in time for the sunset over the San Francisco Bay. I would watch the local ferry boat make its way back over the shimmering gold waters to the SF dock. It was this time, everyday that I would catch up with my thoughts collected throughout the day. The sweet smell of the jasmine blossoms would come wafting into my room, perfuming my pillows and caressing my skin. It was the most serene feeling in the world to come home and hear the waves crashing on the rocks and the call of the seagulls above. To this day, I am transported back to my childhood home by the shores when I catch a whiff of sweet jasmine blossoms..What a feeling..

  14. Morgan
    September 20, 2008 / 4:23 pm

    Great Interview Tina.

    Everytime I smell Jasmine I think of my Grandmother rolling dough for apple pie in the late autumn…

  15. Dani Allen
    September 21, 2008 / 10:39 am

    The memory is “Skin” Musk…a pharmacy scent that was all I could afford, but still even then I knew how important scent is….I lived with many brothers and sisters in a large foster home run by drunks…(but that is another story) my foster brother would mow a spot around an apple tree and into some honeysuckle bushes…I would hide there either on the branches on a beautiful day trying to figure out the art in clouds….elephants, lions, old cars…snakes…it was a game I called cloud parade…on evenings when the sky was lit by stars and a full moon, I would crawl into the honeysuckle hive (my name for that little hidden fort) and lay on the soft damp grass smelling the awesome smells of fresh cut grass and clover sweetened by honeysuckles and apples (with bees still buzzing the ground for their last taste before turning in)…It was the most fantastic giving place in the world….I go back every once in awhile when I lie to sleep….

  16. Lisa
    September 21, 2008 / 11:30 am

    Fragrance and memories go hand in hand, it takes you back. I can remember when I was 16 I loved Bal A Versailles, and although I have since moved on….whenever I smell it,I am brought back to that uncomplicated time. My first real favorite fragrance is Angel…not too much though. It just works with my chemisty and I am always complimented when I wear it. I have an Umbrella cockatoo named Angel for two reasons, she has beautiful white Wings like an angel and Angel is a wondeful memory. I also love nectarine blosson and honey and grapefruit from Jo Malone. Just simple fragrances…that remind me of when I was younger and would pick fruit. So simple, yet so wonderful and DELICIOUS!!

  17. Anne
    September 21, 2008 / 12:01 pm

    The keenest memories of scent are from nature. The smell of rain coming, newly mowed grass, the ocean salted breezes.

    After nature it is all cooking smells. Thanksgiving dinner and chocolate chip cookies.

    My first parfume memories are of Chanel 5,

    I have been collecting DY jewellry for 20 years and am very partial to the bracelets. They are timeless.

  18. September 21, 2008 / 3:47 pm

    Actually, I discovered a perfume last year that unleashed a world of childhood memories.

    I had a fashion magazine which was complete with a new ad for “Prada Iris Infusion”. I peeled back the paper. That scent. I recognized it.

    It smelled like my Grandmother. Which is near impossible since it was a brand new perfume at the time, but it was definately her. I went and splurged on the large bottle, and every time I wear it, I think of her.

    By the way, I have shared it with several of my family members, who agree. Quite ironic!

  19. Lulu A.
    September 21, 2008 / 4:29 pm

    What a great interview! David Yurman jewery has a classic taste that will surpass the ages.

    I think that one of the most prevalent fragrance associations I have is with YSL’s Opium. When I was younger, my mother was always drawn to dark & rich scents like Opium & Gurlain’s Samsara. She had a the fancy parfum bottle with the tassel and would have it on top of her chest of drawers. I was so enchanted with the scent that I would climb on top of her bed at 5 yrs old and try to reach over to hold the bottle. To me, that scent encompassed every thing that it meant to be a woman: strong, sweet, sophisticated, and feminine. It was what I wanted to be. I was always afraid of spilling it, since it wasn’t a spray. So, I would stand diagonally bracing myself across the chest of drawers and sneak a whiff of the scent. When my mother was around, she would dab some on my wrists. I felt so fancy and grown-up. To me that scent and that particular bottle remimded me of my mother during my childhood, a time where she was my role model and I wanted to be just like her. Later in life, I bought a bottle to reminisce about those precious moments in life. My mother is no longer alive, yet my memories with her always remain, particularly when I take a sniff of the scent.

  20. Regina
    September 22, 2008 / 11:25 am

    Oh I have been wanting to try his fragrances. I love to smell D & G Light Blue, it reminds me of lounging by the pool with a fashion magazine in hand. Unfortunately, I can’t wear it personally but I love to smell it.

  21. raha
    September 22, 2008 / 3:04 pm

    My favorite fragrance is First by Vancleef & Arpels. Jasmine sparkles in it and together with sandalwood and amber reminds me of warm summer nights, monsoons and above all home.

    I wear it in especially in Fall when I am feeling nostalgic and reminiscent.

  22. September 22, 2008 / 8:30 pm

    Wow. That’s a great interview with David Yurman. I can’t wait to try the fragrance. Fabulous read!

  23. September 23, 2008 / 12:11 am

    The power of perfume! When I was 14, I was riding in the car with my boyfriend…my first boyfriend…and he grabbed my wrist and smelled it…and then he started howling and said…that perfume is driving me nuts!!! Since that day, I have never left my house without a spritz…and I have never underestimated the power of a beautiful woodsy oriental!

  24. Meredith
    September 24, 2008 / 10:19 pm

    Love David Yurman! He did a PA in Dallas (where I live) last week, and I wanted to go with my mom but I was out of town. I love that you got to meet him and talk with him!

    My favorite fragrance association/memory is with my mom. My mom wears two fragrances – Magie Noire by Lancome and Aromatics by Clinique. She has alternated between these two for as long as I can remember. The funny thing is, she doesn’t even where the fragrance, she just wears the scented body cream, and it stays on her all day long. Both of these scents instantly take me back to when I was younger and my mom and dad would have their date nights and my mom would get all dressed up and then come kiss and hug me and my sister and brother good-bye, and her scent would linger in the air for hours! I borrowed some luggage from her about a month ago, and I took it home and packed up and left for my trip. When I got to my hotel room and opened my luggage, it was as if my mom was there! Her scent permeated into the luggage and followed me all the way from Texas!

  25. Hazel
    September 24, 2008 / 10:55 pm

    My favorite scent memory is embarrassingly attached to cow poop. When I was a little girl, my family would visit my Grandma’s farm which had a couple cows on it and had a strong cow pie smell. I’d play with my sister and cousins all over that and then we’d go in for some nice sandwiches and lemonade. Those were the best summers of my life and whenever I smell cow patties I get happy warm nostalgic feels for my childhood.

  26. Audrey
    September 25, 2008 / 11:15 am

    Estee Lauders Pleasures…

    my very first kiss on a warm spring evening on the beach with the shy boy. the waves were quietly crashing in the background, the stars were shining above and the soft spring breeze was tickling our noses. his timid lips pressed against mine oh so gently. even now, many years later the scent of Pleasures makes me giggle and fills my stomach with butterflies i had in that moment. it’s as if i’m traveling back in time to the frozen moment when my first kiss is eternal.

  27. Lisa C
    September 26, 2008 / 3:01 pm

    I didn’t see my father very often when I was growing up and it was usually at dinnertime or on the weekends that we made a connection. My dad rarely wore perfume or even deodorant, but he always smelled fine to me. After meals, I would crawl into his lap and play with him and his smell was of cigarettes and Barborsol shave foam. On the rare occasion that he did wear cologne, it was from the single bottle of Old Spice that he kept in his medicine chest.

    Today, my dad smells the same. He still smokes and uses Barborsol and on occasion, will dab on some Old Spice, probably using the same bottle from 30 years ago.

  28. Lauren
    September 26, 2008 / 6:23 pm

    At first I was going to say “Loves’ Baby Soft’ and my first kiss, but that’s kinda cheesy. Actually, my favorite perfume memory is of my mom’s best friend. She was quite the grande dame and always wore Paloma Picasso perfume and signature red lipstick. As I grew up and became good friends with her children I became even more familiar with the scent as I was at their house a great deal. Sadly she passed away from cancer 8 years ago and every time I smell that perfume I think of her. My mother even bought a bottle in her memory. But it will always be her scent. Everyone misses her.

    Oh and since my name is Lauren…I can’t even tell you how many bottles of Lauren by Ralph Lauren I have received as gifts. Let me just state here…please stop. I don’t care for the scent, but the gesture is rather cute.

  29. Georganna
    September 27, 2008 / 12:37 am

    My Mother and Chanel No 5. So elegant and classy. As a little girl growing up in Fort Worth, Texas, times were quite hard then. My Father worked hard to provide for his family but there wasn’t a lot of money left over for luxuries. My Mother was a beautiful red head and my Father adored her. He never minded making sacrifices so he could give her Chanel No 5 for Christmas every year. She always treasured it so.

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