Functional mushrooms are now hitting beauty aisles

So if you’re like me you just started getting used to the idea of drinking mushrooms (thank you Four Sigmatic) and now I’m hear to tell you the new trend is to slather them all over your body and face! A growing number of brands – mostly organic/natural ones – are releasing mushroom-charged products ranging from makeup (think highlighters) to body and face products including serums and creams. The reason that mushrooms work so well is that they can hold up to 500 times their weight in water meaning they’re very hydrating. They’re also said to help fight fine lines and wrinkles, fight free radical damage and improve skin texture and they’re compatible with known actives lie hyaluronic acid.

This is in keeping with the superfood beauty trend that has been bubbling up for a few years now. Thanks to brands like Pacifica and Youth to the People we’ve been seeing kale, avocado, spirulina, and other healthy food products infused in topical beauty so it seems fitting that functional mushrooms get their time in the spotlight. Four Sigmatic has gotten in the game (see above) but they’re not the only ones.  One of the other standouts is Cocokind’s highlighters ($12). The brand uses three popular functional mushroom powders -from reishi, maitake and chaga mushrooms – as ingredients in their bronze, rose and gold shimmery highlighters, which are said to help hydrate and nourish skin.

Alaffia is another standout brand because they ethically source but affordably sell their products (they focus on ingredients, not fancy packaging/marketing campaigns). They have a body/hand cream that blends reishi with coconut and vanilla ($12.49).

Volition’s Snow Mushroom Water Serum ($62) is another standout since, as mentioned, mushrooms are a natural hydrator.

And, of course, Moon Juice – a pioneer in the functional mushroom trend – has a beauty product. Their Beauty Shroom Plumping Jelly Serum ($58) is formulated with reishi and silver ear mushrooms along with hyaluronic acid to hydrate and nourish skin.

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