Cheeky Author Jill Kargman (and daughter of Arie L. Kopelman, CEO of Chanel Inc.) sported the coolest bag of the night at a dinner thrown by Tamara Mellon (who kept Christian Slater by her side all evening, they were quite the cute couple) when I was in New York during Fashion Week. I got a snap of the bag in between munchies and got the lowdown from Jill- it is a customized, hand painted Goyard bag named the COMORES purchased at Barneys by her mother. I have never been a fan of Goyard bags but was quite taken with the skull and cross bones which made the classic bag so cheeky chic!
La Maison Goyard, one of the oldest luggage makers in France, was launched in 1853 (a year before Louis Vuitton but 17 years AFTER Hermes) by Francois Goyard. He interned with famed master luggage maker Morel who owned the prestigious Maison Martin (packing case and trunk maker to the stepdaughter of King Charles X and the mother to the Heir of the throne), when Morel passed, he named Goyard as his successor. Goyard put labels inside the trunks that read “Goyard- Successor to Morel”- making it one of the first “designer labels” in history!
Intrigued by the history of the company, I asked my fabulous friend, Florence the Shoe Goddess to find out more when she returned home to Paris and here is what she had to say: “After inheriting the Maison Martin, Goyard became the Malletier of the Gotha, and the aristocratic families all had their luggage made by him according to the respective colors of their family. Goyard also created and owns the patent to the first la malle bureau( translation: the office suitcase.) He then created the malle for Buggati cars. Today the company belong to Mr Signoles a guy from Marseille if I recall. People still wait forever to have a crown and their initials embossed on a Goyard bags. I don’t understand the obsession with these bags but people seem to love the prestige and the history of the brand.”
Currently, symbols are handpainted at each distributor, Barneys did the skull and cross bones on the Comores bag above that Jill is carrying but Goyard no longer allows the skull and cross bone motif (they said it does not go with Goyard brand image). The price of the Comores bag is $1680. Goyard now only authorizes stripes and/or initials to be painted on the bags at a price of $155 each. But how boring are stripes!?!?
So the first Goyard bag I like has been discontinued which means I will probably never get one. I just can not get over the chevron pattern. I do like their Crest (photo on right)- it’s so much more chic don’t you agree?