San&Soni is a playful line designed by the innovative design
duo Sonali and Inderjeet Singh. The two met while attending FIT and found not only a
design partnership, but also a romantic one. Sonali and Inderjeet married soon after
meeting and together began building their dream of designing their
own line. The collection features women’s high end contemporary sportswear at
its best, with inspiration from fabric manipulation and the use of high quality
fabrics and unique trims and details. Couture Snob was lucky enough to chat
with Sonali to get some insight into her fab line!
Couture Snob: How did you get your start in fashion?
Sonali: I always wanted to be in fashion since my childhood. I used
to design my sister’s and my clothes since I was 14. My move to
hub and FIT was best opportunities came along my way.
Couture Snob: When did you meet your husband and what prompted you two
to work together?
Sonali: We both met in FIT, when I was in my senior year. Our same
compassion for fashion, yet different strengths brought us together as a team and
it was a perfect reason for us to be business partners.
Couture Snob: What are some of the biggest challenges with starting
your own label?
Sonali: Building up trust in buyers especially in a very difficult
economy and keeping up with enough funds is also another challenge, but all
these challenges give us strength to be at our best each day.
Couture Snob: Who is your dream celebrity to dress?
Sonali: Kate Moss
Couture Snob: What is your most treasured fashion item?
Sonali: My first Prada watch.
Couture Snob: What do you think every women should have in her closet?
Sonali: Enough of dresses…you can never have enough.
Couture Snob: What was your first designer purchase?
Sonali: Gianfranco Ferre Shoes.
Couture Snob: Any trends you wish would go away already?
Sonali: Too much of volume…it is high time now. I feel the
silhouettes will go much slim and close to the body.
Couture SnobWhat were some of your inspirations for your fall 2008
Sonali: We were inspired by
glamour of 50’s mix with playful attitude of 80’s. They both are very different
eras but we like their unexpected mix.
Where can shoppers see your wears?
Sonali: My website!