Check out the latest incarnation of the famed and long-lived LV logo. It has evolved from the allover monogram to an unabashed blast of precision-perfect hardware. Look familiar? It reminds me of the YSL logo clasp. The resemblance is actually uncanny, as it’s essentially the same concept. But something about Louis Vuitton’s initialized closure reads just a tad more grown-up.
I have yet to take the plunge because I like my logos as small or indiscernible as possible. Then again, there’s something to be said for wearing your brand on your sleeve. Or on the front flap of your bag. It’s modern and stylish in a loud, tongue-in-cheek, in-your-face kind of way. The Louise shoulder bag in patent or flat leather and clutch form; the Vivienne LV long or compact wallet and color-blocked satchel: there is no shortage of styles, to say the least. The hardware is so big, so overt and even obnoxious that the final result is kind of fresh and fun. Wait, did I just talk myself into this? What do you think of it? Is it time (yet again) to make no apologies for your brand of choice? Louis Vuitton Louise and Vivienne prices range from $1,460-$4,150.