NatureLab Tokyo is part of the new wave of non-toxic beauty lines that look great, work great, and won’t introduce harmful chemicals into our bodies. This has all taken on new meaning for me in the last year as I’ve been unsuccessfully trying to get pregnant. You start to become paranoid about EVERYTHING that may be responsible for your fertility issues. Unlike so many competitors, however, NatureLab Tokyo’s products are clean without being exorbitantly priced. And they look pretty damn cool! The Japanese brand is actually more than 20 years old, but just recently made its way to the USA. Everything I’ve tried smells amazing, is lightweight (I have long thin hair), and effective so that you don’t need to double-condition. A great frugal alternative to luxury hair care – whether or not green beauty is a priority.