Prada’s Road to Peril


Prada Antique Hobo SS2009; Ruched Hobo FW2008; Prada Tote FW2007

Prada might be facing the end if they do not figure something out quickly. Last year, their only saving product was the LG phone. Huh?? This is a design house built on bags! There are reports that say the company (including Miu Miu and Car Shoe) is losing something like $50 Million a day. How long do you think that can last? Taking a look over the past few seasons, it is easy to see the slippery slope that got them to this point. Fall 2007 was very promising, they came out with weird but inventive Muff Clutch that you slip your hand through but the big winner of that season was the muted earth tones that they did in ombre. It was a smash hit with style still classically Prada. Then last Fall, the lace and ruffles that look like wontons were silly and not wearable but still were spotted on the most serious of fashion victims, which was a good sign for Prada, it showed that their name still held power with some women. And now we have the Antique hobo which were only seen on celebrities who probably got it for free. How many of these can they really sell just based on the fact that the name Prada used to represent the chic and carefree fashion goddess? How can Prada be saved? I really wish I can help.


  1. T
    April 30, 2009 / 9:27 am

    so sad but true…

    50 million a day? i don’t see them surviving although their fall shoes are really hot

  2. Sherry 77
    April 30, 2009 / 10:22 am

    I totally agree. What happened? I have some old Prada bags I love, that are stll beautiful.

  3. Janet Thompson
    April 30, 2009 / 10:55 am

    I’m going to go a bit ‘on the rag’ here but I think Prada bags are way way way overpriced and Prada churns out so many styles which end up on overstock sites somewhere. Their nylon bags are a joke pricewise. In my view recession is a natural correction for this kind of company – survival of the fittest and all that. Miu Miu has done nice bags lately but I think it was too little too late. Maybe they should have been watching the market more closely. Marks and Spencer was brought to its knees for being so used to being a leader that it didn’t watch the market and see other brands coming from behind.

  4. Mette
    April 30, 2009 / 12:07 pm

    Agreed. Some years ago I bought my first Prada. I was so thrilled. It took me only few weeks to realize that my purchase was a bad one (nothing wrong with the bag). Prada was producing bags nonstop at that time and I felt that `my Prada´wasn´t so special at all. Luckily it was sold on our own eBay alike and I was satisfied with what I got from it. Since then, well I kind of lost my interest in Prada bags. Today, I find it only amusing to see what they come up with.

  5. Sarah
    April 30, 2009 / 2:57 pm

    These past few seasons with the ugly bows and strange gem things is what is probably behind them losing so much money. I was just looking at Bergdorfs online at their fall shoe collection, and the idea that these shoes are going to sell is crazy. I do not know what Miuccia is thinking, but she needs to understand that ugliness will not sell just because it is Prada. She should understand that her brand may be better suited to be placed with brands like Ferragamo that appeal to a stylish older crowd, but still have that youthful appeal. Her fall collection does not seem to have any promise of redeeming her. However I do hope that she can turn it around, because I LOVE her bags, shoes, and clothes.

  6. April 30, 2009 / 2:58 pm

    very said. the best things they’ve come up with in the last 5 years are the fairy bags and the ombre bags. they need a new cretive director for their accessories/bag line.

    all design houses go through this cycle. remember gucci was in a big rut for most of the late 90s after tom ford left. they’re bags have only started to recover recently.

    i think prada needs to steal some bright new talent, or give marc jacobs an offer he cannot refuse and that will be their salvation. MJ is, uncannily, “current”.

  7. Andie
    April 30, 2009 / 5:14 pm

    What are you talking about, the biggest bag last year was the Fairy bag. The lace bags did alright, the deerskin bags Cervo antik, were popular. The ombre line was well recieved. As far as I’m concerned they’re taking chaces so of course they’re going to have *misses*. What about Dior handbags, or Fendi – they’ve done nothing innovative since the samuri and spy bag respectively.

  8. April 30, 2009 / 5:19 pm

    They should hire you girls as consultants. Because seriously? Those bags look worse than bags at Forever 21.

  9. April 30, 2009 / 11:25 pm

    I was just at Saks in Dallas and they are no longer selling Miu Miu. I talk to my sales lady and she said that they are reconstructing the whole company. They closed a couple stores overseas!!

  10. Bag Snob Tina
    May 1, 2009 / 12:51 am

    The Lace bag is currently at Neiman Marcus Last Call steeply discounted (I think 70% off)… just as we predicted it would be.

    I do agree the Fairy bag was very well received… that is until the ink started bleeding– many people returned their fairy bags. What we’re seeing here is a pattern of ill designed bags with poor quality…

    This pains us more than you, trust me. Our friendship began because of our love of Prada bags. We’d buy them for each other on our parents’ credit cards in college under the pretense that they were gifts to each other! But I can’t remember the last time I bought a Prada bag…

  11. Ping
    May 1, 2009 / 5:49 am

    Over 15 years ago, my cousin, an original “bagsnob” bought a prada dr/bowling bag, I was quite envious:) I remember my own excitement when I bought my first prada bagpack and my first miu miu bag over a decade ago. That said, i have not been excited over prada in a long long time. The bags are getting uglier and quite boring. I was not even into the fairy bag b/c i thought it was just for a season and the lace bag was a joke, something my 93 year old grandmother would not even carry. No comment on the antique hobo since tina and kelly have said all that need to be said!

    I hope they get their act together because I used to love their shoes too but have not been into them in the last few seasons due to it’s lack of originality and comfort.

    I agree with gloria that prada could use tina and kelly’s help!

  12. Anonymous
    May 1, 2009 / 5:32 pm

    Sorry, I liked the ruffle bag and although I did not buy it, because I did not like in once I saw it in person, I am insulted that you would consider me a fashion victim. I have great taste in bags, but that crosses the snob line into obnoxiousness. Seriously?

  13. Andie
    May 2, 2009 / 10:01 am

    Wow, you’re right, the lace bag has been discounted. I guess the markets differ with location, I’m in Oslo and I’ve seen so many of them. But truly, what about Fendi and Dior? While I can admit a lot of their styles may sell at a reletive constant pace, neither of them have released anything in a while that conjured a *wow, what a piece of art* or *undoubtedly, this is this seasons next *it bag**

    Even despite Balenciagas newest effort, it took years and years for them to really jump off their um….motorcycle. And will their new piece really be that successful? I guess only time will tell.

  14. Lew
    May 3, 2009 / 3:36 pm

    Interestingly enough, I bought 2 Pradas at the end of 08–one was a “Manbag” very N/S in black nappa, lined in soft nappa leather and with two handles and a contrasting brown messenger/shoulder strap. I love it functionally; it’s very clean in design but it’s not one of the “fashion bags.” Maybe that’s why I love it because its so easy and simple and barely has the little triangle near the bottom. I also have the antik deerskin tote with separate shoulder strap but it scratches easily–and turns white at the scratch. The finish is awful. So I hope I’ve learned my lesson. High-end Brands don’t nesessarily mean quality when they surely should at that price point. But at least I got one out of two right–at a very big expensive lesson. My current fav:

    not a current Jimmy Choo but it’s a big tote in berry wine with leather on the back and anaconda snake on the front. LOVE THIS BAG–bought it off ebay and it’s in mint condition.

    Lots of pockets and really a great bag. Most Choo bags I cannot stand, either. I’m sorry…I’m rambling.

  15. MG
    May 3, 2009 / 4:32 pm

    I agree with Janet and Sarah (among others, including Bag Snob) – Prada has just gone off the deep end trying to be all things to all age groups.

    Looks to me like they are trying to appeal to young adults with bows, ruffles, pleats, gems, gathers, etc on a bag with an “older” color such as tauped brown, maroon, ombred green, greyed-out cordovan, etc. (In other words, colors my great-grandmother would like.)

    Its just not happening with me…been about 2 seasons now….

  16. Sabrina
    May 3, 2009 / 10:31 pm

    Despite of what you guys said, i do get lot of compliments with my prada bags including the latest collections. Guess is depends on how one carry and mix and match with the right outfits.

  17. Anonymous
    May 4, 2009 / 8:20 am

    Sabrina, I agree with you…the Snobs are just being snobby! That’s their thing. I don’t agree with them on this one either. Yes, some of the bags (like the nylon ones) are really lame, but the ones they mention…they are just way off base.

  18. Fancy
    May 6, 2009 / 5:32 pm

    oh no! am i the only one who absolutely adored prada’s ruffle phase? i remember seeing a photo of jessica alba carrying the ruffle tote and i fell in love instantly!! i thought that line was so beautiful!!

  19. May 13, 2009 / 2:32 pm

    I also think the ruffle phase from Prada Handbags is AMAZING! I love it! Prada bags will always be expensive in order to protect their brand image through exclusivity.

  20. September 23, 2009 / 2:58 am

    so cute,very fit for young ladies

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