It’s been a while since the spotlight has been on the Alma, the Louis Vuitton bag that was originally called the Squire, then the Champs-Élysées. It wasn’t until it was finally christened the Alma that it became a success. Named after Place de L’Alma, a lush square in Paris where the Avenue Montaigne meets the Seine, it's all about old-school elegance. With a shape inspired by the Art Deco movement that resembles a traditional bowling bag revamped into a ladylike style, it’s about as classic as a bag gets.
View Post