SNOB EXCLUSIVE! Tory Burch Fall 2010

UPDATE: Tory turned the table on us and interviewed us with 10 questions! Read the Snob Q&A here.


We are so excited to offer you a sneak peek of the Tory Burch Fall 2010 collection before she unveils it at Bryant Park tomorrow! Tory shared her Fall Inspiration with us:

“The collection, inspired by the works of Gerhard Richter and Pablo Picasso, is all about individual expression and creating a look that suits your personal style–be it urban, artistic or more rock ‘n’ roll.”

Wait til you see the complete bag collection, it’s a slight departure for Tory’s past efforts and we think you will love the new edgy styles!

We also managed to steal Tory away from her hectic fashion week schedule for a quick interview. Read on to see how this stylish mom manages a busy high profile career while raising her kids!

Huge thanks to Tory and her team!

ToryBurch216a.jpgQ & A with Tory Burch

1. The first designer bag you ever received/bought?

I bought a Louis Vuitton Speedy when I was in college. It still looks good today.

2. Was your mother a bag snob? (We know she’s a couture snob 😉 What bag(s) did she carry when you were young?

My mother has always been the most stylish woman I know and a constant inspiration. She sparked my passion for design. When I was a young girl, I remember being amazed at her jewelry and bag collection–especially a beautiful Bottega Veneta bag she always carried.

3. Please finish this sentence… “If I were a bag, I’d be a…. (Tote, clutch, pochette etc)” and why? ..

Our McLane tote. Right now it’s my favorite bag. It’s done in a slouchy, rich leather with a gold chain. It’s roomy and carries everything I need in a day, including my Kindle. I love how it feels.

4. What do you do the night before your show? Do you have a ritual?

The days and weeks leading up to the presentation are always incredibly busy so the night before I stay home with my boys. We order in dinner and just hang out–the ultimate pre-show luxury.

5. How do you celebrate after the show? (And can we come with you?–kidding!)

After every show, I organize a group lunch or dinner for the whole design and pr team. Everyone works unbelievably hard so it’s great to celebrate together. Last season we had lunch at Milos, a favorite Greek spot of mine in Midtown. This year we are doing Gramercy Park Hotel’s Maialino.

6. You probably get asked the “balancing family/work” question a lot so we won’t ask you that. We just want to know how you get all the kids dressed and fed every morning and still look so effortlessly chic yourself!?

I often leave the house with wet hair, and don’t wear much makeup other than a light tinted moisturizer. Trying to get three boys up and off to school leaves little extra time so my routine is pretty low maintenance. I like to spend as much time with the boys as possible and mornings are one of my favorite times.

7. Now we want to know how you get yourself dressed. What do you choose first, your bag or your outfit? (And do you think it’s true that a woman can wear a trash bag and still look good as long as she’s carrying a nice bag?)

I usually gravitate toward one item–a printed blouse or a great jacket–and then I build from there. I don’t like to wear bags that match what I’m wearing–I really think it’s all about the mix. A bag doesn’t have to be expensive or have a label in order to be chic. Some of my favorite bags are from vintage stores or flea markets. However, I definitely believe that the right accessories can transform any outfit, even just a plain t-shirt and jeans. A great bag, pair of shoes or a unique piece of jewelry can perfectly express your style.

8. Tell us how Fall 2010 was created– was there one thing/color that inspired you?

I was inspired by a series of paintings by Picasso done later in his life, as well as work by Gerhard Richter. The color palette is very neutral with pops of bright red, green and blue.

9. When you were ten, what did you want to be when you grew up?

I didn’t think about designing or fashion. I wanted to be a professional tennis player. I still play all the time.

10. When did you last cry? Laugh?

I have been deeply affected be the tragedy in Haiti. I can’t imagine what the Haitian people are going through and I wish I could do more to help. It is something that is always on my mind.

I laugh as much as possible every day with my design team. Many of them have been with me since we were starting the company out of my apartment five years ago.

11. The very first thing you do each morning?

After I get out of bed, I wake my boys up.

12. The very last thing you do at night?

I don’t go to bed as early as I should. I often stay up finishing a book on my Kindle.

13. What’s on your nightstand?

Pictures of my mother and father, my boys, my stepdaughters and my brothers and their families. I also have our orange Signature Tory Candle. I love the soothing smell of citrus and jasmine.

14. The last book you read?

Bruce Feiler’s extraordinary “The Council of Dads: My Daughters, My Illness, and the Men Who Could Be Me.”


  1. kvarmijos
    February 17, 2010 / 1:02 pm

    can’t wait to see the bag photos

  2. Lori
    February 17, 2010 / 3:42 pm

    Tory Burch is my favorite designer. I love her easy to mix and match pieces for daily wear. Thanks for the wonderful inteview!

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